DICK’S Sporting Goods kicks off back to school with Roblox


Comprised of six virtual spaces, “School of Sport” takes place at DICK’S Sporting Goods High and mimics the characteristics of a real-world high school, bringing the most compelling aspects of back to school on Roblox.

“It’s important to us to continue to evolve the way we interact with consumers. We’re excited to step into the Metaverse with ‘School of Sport’, creating a space to share sport and style while we connecting with our young athletes,” said Ed PlummerMarketing Director at Dick’s Sporting Goods.

DICK’S Sporting Goods launches the largest Sport your style back-to-school campaign, which emphasizes versatility and encourages teens to take ownership of their own style. While this theme is woven throughout the “School of Sport” experience, it is most prominent in the first environment of the Roblox experience, The Locker Room, where the transition from sport to style typically occurs in the real world school.

“School of Sport” by DICK’S Sporting Goods is currently live on Roblox and available by visiting: https://www.roblox.com/games/10319501620/School-of-Sport

How It Works: “School of Sport” by DICK’S Sporting Goods

  1. Users enter the experience through The locker room where they will receive information on how to navigate DICK’S Sporting Goods High. Each player will have a personalized locker containing The shop where they can use Style Points, the currency of experience, to buy shoes, clothes and accessories to equip their avatars.
  2. As users freely explore DICK’S Sporting Goods High, they can socialize with other users and collect stickers, badges, and style points by participating in quests, obbys, and challenges through the experience environments: The field, the corridors, the gymnasium and The outdoor cafeteria. There is an additional hidden environment within the experience for visitors to discover on their own.
  3. In addition to using style points to unlock access to the latest back-to-school gear, community members can also view their ranking on the leaderboard and customize their virtual school supplies (notebook, water bottle, etc.) with stickers they collected throughout school.

About Dick’s Sporting Goods, Inc.
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by personally equipping all athletes to achieve their dreams. Founded in 1948 and based in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in over 850 DICK’S Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and outlet stores, online and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live score tracking and video streaming.

Driven by his belief that sport makes people better, DICK’S is a longtime champion of youth sports and, with his Foundation, has donated millions of dollars to support underfunded teams and athletes through the Sports Matter program and other community initiatives. . Additional information about DICK’s activities, corporate giving, sustainability efforts and employment opportunities is available at dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and instagram.

SOURCE DICK’S Sporting Goods

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